April 28, 2015 - "Tablets Now Reportedly in a Majority of US Households" by Marketing Charts

Tablet penetration has reached 51% of US households as of February, up 13% points year-over-year, reports Nielsen  in a recent study. Tablet penetration stood at 50% or higher in 20 local markets, led by Atlanta (62%) and San Francisco (61%), with Phoenix (+23% points) and Miami (+19% points) registering as the markets with the largest year-over-year gains.

Beyond Atlanta and San Francisco, other markets with high tablet penetration include:

    Washington, DC (59%);
    Baltimore (58%); and
    Boston (56%).

The study also reports that smartphone penetration reached 78% of American mobile subscribers aged 13 and older in February, a figure slightly higher than comScore’s recent tally of 76.6%, although that covered the 3-month period ending in February, rather than just February. The 5 markets with the highest rates of smartphone penetration in February, per Nielsen, were: Dallas (88%); Houston (85%); Baltimore; Charlotte; and Denver (each at 84%). READ ARTICLE

April 17, 2015 - "Mobile Internet Access Grows Across Age Groups" by MarketingCharts

 
Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year, according to a recently-released report [download page] from comScore. The study also demonstrates that multi-platform use is growing across age groups, with three-quarters of online Americans aged 55 and older accessing the internet either through mobiles only (6%) or through a combination of mobiles and desktops (68%).

Indeed, just 26% of online adults aged 55 and older accessed the internet solely via desktops in December of last year, down from 40% during the year-earlier period. As such, this age group counts as the fastest-growing cohort of mobile users.

Overall, 88% of online adults counted as mobile-only (12%) or multi-platform (76%) users in December. Given that a recent Pew Research Project study [pdf] found that 81% of US adults access the internet, the data – in combination – suggests that somewhere around 7 in 10 American adults are accessing the internet via mobile devices. (For context, recent comScore data showed that smartphone penetration reached three-quarters of the 13+ mobile subscriber market in Q4 2014.)

Not surprisingly, digital content consumption varies widely by category, per the report. Some categories that continue to lean strongly towards desktop consumption include business/finance (70% of time spent coming from desktops) and entertainment news (61% desktop). By contrast, social networking skews heavily towards mobile (74% share of time spent), as do the online gaming and weather (each at 87%) categories. Retail was fairly evenly split between mobile (49% of consumption) and desktop (51%) platforms in December, per the report.

It’s worth noting that those figures are likely subject to some seasonality. In January 2014, for example, desktop played a less prominent role in both retail (47% of time) and business/finance content consumption (62%), according to previously-released comScore data. That would suggest that desktop share of consumption in these categories grew over the course of the year, which would run counter to the prevailing winds of mobile’s growth.

Nevertheless, the latest report offers an interesting – and somewhat related – nugget: time spent with mobile devices hasn’t cannibalized desktop consumption over the past few years, at least in the aggregate. Between December 2010 and December 2014, time spent online via tablets grew by 1,721%, while time spent accessing the internet via smartphones increased by 394%. But, there was also modest growth in time spent accessing via desktops, of 37%. In essence, then, all that time spent accessing the internet through mobile devices has proved to be accretive.  READ ARTICLE

 

 

 

June 26, 2014 - "What's wrong with your pa$$word?" - Lorrie Faith Cranor - TEDTalks

April 4, 2014 - Half of US Millennials Own a Laptop, Smartphone and Tablet

The rising penetration of both smartphones and tablets has been well documented (see here and here for examples). In its latest annual “Digital Democracy Survey,” Deloitte offers another perspective, finding that 37% of Americans aged 14 and older own a trio of devices – laptop, smartphone and tablet – as of late 2013, up from 26% in late 2012 and 10% the year before. Not surprisingly, Millennials are leading the charge, although Gen Xers are close behind.

According to the study, 51% of both trailing (aged 14-24) and leading (aged 25-30) Millennials are “digital omnivores.” Not to be outdone, some 46% of Gen Xers (31-47) also own all 3 devices.

The overall adoption rate is being dragged down by Boomers (48-66) and Matures (67+), of whom only 22% and 11%, respectively, have adopted all 3 devices.

In terms of overall penetration rates by device, the study indicates that:
◾81% of Americans aged 14 and up now own a laptop, up from 75% during the prior 2 years;
◾65% own a smartphone, up from 55% a year earlier and 43% the year before; and
◾An impressive 48% own a tablet, up from 36% a year earlier and just 13% the year before.

Meanwhile, among the 37% of respondents who count as “digital omnivores,” 45% are women.

Predictably, as consumers adopt more connected devices, their media consumption habits change. In this latest survey, Deloitte finds that trailing Millennials estimate that they spend more time watching movies and/or TV shows on connected devices (56% share) than on TVs (44% share). While this group watches more content on TV than on any other single device, the combination of viewing on desktops/laptops (32%), smartphones (9% share), gaming devices (8%) and tablets (7%) means that the traditional TV set no longer occupies the majority of their viewing time.

That’s not the case – yet – for other generations. TV maintains a slim majority share (53% share) of time spent watching movies and/or TV shows among trailing Millennials, while retaining a more solid footing for Gen Xers (70% share), Boomers (88% share) and Matures (92%).

Those patterns are in line with recent figures from The Diffusion Group, which found 18-24-year-olds claiming to watch more TV content from online sources than from live TV broadcasts. As with the Deloitte study, online consumption patterns drastically decreased as the age bracket measured increased.

Both studies stand in contrast to Nielsen data, which suggests that youth continue to watch far more TV on traditional sets than on connected devices.  READ ARTICLE

March 6, 2014 - In the US, Time Spent With Mobile Apps Now Exceeds Desktop Web Access

Rising time spent with mobile applications over the past year means that Americans now spend more time on a monthly basis with apps than they do accessing the internet from desktops, says comScore in new data. That threshold was passed for the first time in January, per the data, when Americans spent 46.6% of their total internet time with mobile apps, compared to roughly 45.1% spent accessing the internet from a desktop and the remaining 8.3% using mobile browsers.

It’s possible that the data for February would show mobile app use slipping behind desktop use again – after all, it took a large month-over-month increase for app consumption to move ahead of desktops, and the numbers appear to fluctuate from one month to the next. But even if the results reverse over a month or two, the longer-term trends favor app use eventually exceeding desktop web consumption for good.

That’s because over the trailing 12 months, total minutes spent accessing the internet from desktops declined by roughly 3.5% (not a precipitous decline, to be sure), while time spent with mobile apps surged by 43.7%. Total minutes spent accessing the internet via mobile browsers, while small in comparison, also picked up steam, increasing by 41.4% between February 2013 and January 2014.

Both mobile app and mobile web consumption should be expected to continue to increase, given the trajectory of smartphone penetration in the US. Meanwhile, various research outlets are reporting that tablet ownership now exceeds 40% of American adults.

READ ARTICLE

December 18, 2013 - Student Housing Marketing Truck Hits the Streets in San Antonio By Dees Stribling, Contributing Editor MHN Online

San Antonio—Marketing a new multifamily project can take a number of forms, but one student housing property in San Antonio is pursuing a novel approach: a former food truck acting as a mobile marketing center. The marketing method is the brainchild of the development firm Carter, undertaken on behalf of Tetro Student Village, a development under way in the northwest part of the city.

Tetro Student Village is a 198-unit, 590-bed property located less than half a mile from the University of Texas at San Antonio campus. Slated to open in time for the fall semester of 2014, efforts to market the property include more conventional advertising as well as social media. And then there’s the Tetro Truck. READ ARTICLE

November 1, 2013 - 7 Ways Mobile Will Change Business In 2014 - Forbes

In 2011, Microsoft Tag predicted mobile Internet use would surpass desktop Internet use by 2014. As 2013 winds down, it’s clear mobile Internet use is at an all-time high, with 63 percent of all cell phone owners admitting they use those devices to go online. The number of consumers who say they primarily use cell phones for Internet access is up to 21 percent.

While desktops will likely remain the primary method of Internet use for most users in 2014, there’s no denying mobile is a big player. For businesses, this means some serious changes as more workers than ever shift from being tied to a desktop or laptop PC to connecting to files from anywhere. This not only enables workers to connect to presentations and documents from anywhere, but it also opens up new concerns for the businesses interested in protecting data. READ ARTICLE

August 5, 2013 - U.S. Adults Now Spending More Time on Digital Devices Than Watching TV

read more »

July 2, 2013 - Great Options to Consider for a Wireless Printer

read more »

May 24, 2013 - 2013 NAA Eucation Conference & Exhibition

read more »